To strengthen internal alignment and bring more clarity to key messages in internal livestream formats, Union Investment partnered with LOFT°COMM for long-term visual support. The goal was to create a coherent visual framework that helped structure the event, support the communication on screen and make strategic messages more engaging and accessible across departments and leadership levels.
"Our role is to bring visual clarity, consistency, and emotion to internal communication."
As a content partner, LOFT°COMM developed a suite of motion and graphic assets, ranging from animated explainers and branded infographics to design elements for internal event formats. These assets were used across digital live formats and supporting internal channels to simplify complex topics, guide the audience through the content and strengthen the overall communication experience. All content was tailored to Union Investment’s tone of voice, visual standards and strategic priorities, ensuring clarity, relevance and a consistent look and feel across all touchpoints.
The partnership helped Union Investment to transform livestreams and digital event formats into a more engaging and visually coherent communication format. By combining motion design, audiovisual storytelling and a consistent visual language, key messages could be presented in a clearer, more memorable and more emotionally resonant way.
